Obesity: locating social responsibility in the context of evolving norms

Manning, L. and Kelly, J. (2019) Obesity: locating social responsibility in the context of evolving norms. International Journal of Innovation and Sustainable Development, 14 (1). pp. 8-29.

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Most countries have experienced a significant increase in the incidence of obesity in their general population over the last twenty years. Indeed, the condition is now so common, commentators conclude that obesity has become normalized and no longer attracts social opprobrium. The prevalence of obesity and related morbidities when the condition is normalized places it beyond the scope of conventional government interventions. In this context, the UK government adopted a multisector approach in England by announcing in 2011 that its policy on obesity would be predicated on the importance of individuals’ responsibility for their condition, whilealso facilitatingfood and drink industry responsibilities to its customers. This paper considers the social trend towards the normalization of obesity as a lens to discuss government’s role in supporting businesses to demonstrate and act upon their social responsibilities. Furthermore to question whether individual and social responsibility are theoretically robust terms for policy purposes, particularly in the case of obesity where the condition is now increasingly accepted as being the norm.

Item Type: Article
Keywords: Obesity, social, corporate, policy, responsibility, norm
Divisions: Food Science and Agri-food Supply Chain Management
Depositing User: Ms Kath Osborn
Date Deposited: 02 Jan 2020 15:17
Last Modified: 15 Jun 2020 04:10
URI: http://hau.repository.guildhe.ac.uk/id/eprint/17488

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