Brits and British Muslims and their perceptions of cultured meat: how big is their willingness to purchase?

Boereboom, A., Sheikh, M., Islam, T., Achirimbi, E. and Vriesekoop, F. (2022) Brits and British Muslims and their perceptions of cultured meat: how big is their willingness to purchase? Food Frontiers.

[img]
Preview
Text
Frank Vriesekoop Brits UPLOAD.OCR.pdf - Published Version
Available under License Creative Commons Attribution.

Download (491kB) | Preview

Abstract

Consumer preferences regarding food in general, livestock meat and cultured meat among Muslim populations remains largely unknown, especially in a United Kingdom context. This is a significant gap in our understanding since foods that meet halal requirements have a major economical share of both the British and the global food market. The aim of this study is threefold: (1) gain insight into the perceptions of the broader British community and the Muslim demographic within it regarding food choice determinants, livestock meat, and cultured meat; (2) investigating similarities and differences within and between the two groups; and (3) model the willingness to purchase (WTPu) cultured meat for both populations. The British Muslim and the British non-Muslim population are very similar in their considerations about food in general, livestock meat and cultured meat. With regard to the willingness to purchase cultured meat, further product development and marketing strategies should focus on the same factor for both populations: the healthiness, safety, and nutritional characteristics of cultured meat.

Item Type: Article
Keywords: cultured meat, halal, meat consumption, Muslim, United Kingdom
Divisions: Food, Land and Agribusiness Management
Depositing User: Mrs Rachael Harper
Date Deposited: 28 Jul 2022 11:31
Last Modified: 28 Jul 2022 11:31
URI: https://hau.repository.guildhe.ac.uk/id/eprint/17865

Actions (login required)

Edit Item Edit Item