Items where Author is "Jiang, B."

Rombach, M., Dean, D., Vriesekoop, F., Jiang, B., Zhou, Z., Hao, W. and de Koning, W. (2024) Understanding factors determining Chinese consumer’s willingness to eat cultured meat, insect, and plant-based proteins. International Review on Public and Nonprofit Marketing. ISSN 1865-1984

Dean, D., Rombach, M., Vriesekoop, F., de Koning, W., Aguiar, L.K., Anderson, M., Mongondry, P., Urbano, B., Gómez Luciano, C., Jiang, B., Boereboom, A., Satyajaya, W., Yuliandari, P., Rashid, F., Khan, I. and Alvarez, B. (2023) Should I really pay a premium for this? Consumer perspectives on cultured muscle, plant-based and fungal-based protein as meat alternatives. Journal of International Food & Agribusiness Marketing. ISSN 0897-4438

de Koning, W., Dean, D., Vriesekoop, F., de Aguiar, L., Anderson, M., Mongondry, P., Oppong-Gyamfi, M., Urbano, B., Luciano, C.A.G., Jiang, B., Hao, W., Eastwick, E., Jiang, Z. and Boereboom, A. (2020) Drivers and inhibitors in the acceptance of meat alternatives: the case of plant and insect-based proteins. Foods, 9 (9).