Supporting the adoption of digital technology on-farm: ten tips for Extension

Rose, D.C., Crouch, K., Gaspard, M., Germundsson, L.B., Giller, O., Ortolani, L. and Strong, R. (2025) Supporting the adoption of digital technology on-farm: ten tips for Extension. Journal of Extension. ISSN 1077-5315 (Unpublished)

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Abstract

We held a symposium to exchange lessons from United States and European experts on how Extension can be best designed to support adoption of digital agricultural innovation. We highlight ten tips for an Extension audience in the United States: (1) ensure connectivity between all actors involved in agricultural innovation, (2) utilize the private sector, (3) advocate for adoption costs, (4) shape an enabling digital ecosystem, (5) create a service, not just a technology, (6) update extension agent digital skills, (7) support farmer-led innovation, (8) capture everyday farmer practices, (9) monitor and evaluate progress, and (10) offer long-term support.

Item Type:	Article
Keywords:	adoption, digitalization, innovation, skills, technology
Divisions:	Agriculture and Environment (from 1.08.20)
Depositing User:	Mrs Susan Howe
Date Deposited:	27 Oct 2025 13:22
Last Modified:	27 Oct 2025 13:22
URI:	https://hau.repository.guildhe.ac.uk/id/eprint/18270

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