Understanding young urban Chinese consumers’ preferences for food goods endorsed by celebrities: a behavioural approach
Arancibia, S., May, D.E., Tremma, O. and Zhao, S. (2025) Understanding young urban Chinese consumers’ preferences for food goods endorsed by celebrities: a behavioural approach. Journal of Chinese Economic and Foreign Trade Studies. pp. 1-24. ISSN 1754-4408
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Abstract
Purpose The construction industry faces a significant challenge because of the lack of digital tools and collaborative platforms for managing recycled materials and fostering a circular economy (CE) throughout a building’s life. This study aims to mitigate the environmental impact of the construction industry by integrating building information modelling (BIM) with CE principles. Design/methodology/approach In this research, Python and Microsoft Visual Studio were used to introduce a bidirectional data-sharing process and integrate material passports (MPs) within the Autodesk Revit framework. A case study was conducted to check the efficacy of the developed prototype in a real-world project of NEOM City. A total of 12 industry experts have validated the developed prototype named BIM-circular economy system (BIM-CES) through a demonstration, followed by a semi-structured interview, and further analysed using importance-performance analysis (IPA). Findings The prototype demonstrated a framework for using wood material-related MP within a BIM model. IPA revealed that BIM-CES effectively addresses key issues of lack of collaboration, technological solutions, technical skills and circular design, ranking high in importance and performance. Originality/value Unlike previous studies that primarily focus on celebrity attributes in the food sector, this research integrates socio-psychological factors, providing a broader perspective on how these attributes influence consumer behaviour.
| Item Type: | Article |
|---|---|
| Additional Information: | ‘Full text not available from this repository.’ |
| Keywords: | Celebrity endorsement, Theory of planned behaviour, Chinese consumers, Purchasing behaviour |
| Divisions: | Harper Adams Business School |
| Depositing User: | Mrs Susan Howe |
| Date Deposited: | 26 Jan 2026 11:06 |
| Last Modified: | 26 Jan 2026 11:06 |
| URI: | https://hau.repository.guildhe.ac.uk/id/eprint/18310 |
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